Careers
Market Research Analyst
Market Research Analyst
Job Title: Market Research Analyst
Location: Cedar Hill, Texas.
Responsibilities:
• Perform network searches and filtering of customs data using databases such as Globalwits and Oracle to identify potential buyers of cabinets, vanities, and closets in the industry.
• Collect and analyze data on corporate clients’ preferences, needs, and buying trends to identify potential markets and factors affecting demands for our primary business areas including kitchen cabinetry, bathroom vanity, and closet.
• Conduct competitor analysis with customs data and export records to formulate our own strategies for competitors including OPPEIN and Zbom Home. This allows us to gain insights into their products, pricing strategies, market share, and marketing tactics.
• Analyze sales information throughout the U.S. to forecast sales and marketing trends as well as product demands.
• Present monthly performance goals to our parent company and affiliates during the monthly sales meetings.
• Design marketing surveys and questionnaires on clients’ opinions and marketing strategies, applying knowledge of business statistics to improve customer satisfaction. Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Guide analysts, designers, manufacturers and sales by providing information and proposals concerning the promotion, distribution, design, and pricing of our products. Support commercialization manager and portfolio manager in meeting U.S. products launch deadlines.
Minimum Requirement:
Must have Bachelor’s degree in marketing, business analytics, or closely related field.
Must have the following skills:
Conduct market research using SWOT, PESTEL, and Porter’s 5 Forces to identify and analyze industry buying trends, opportunities and competitions; interpret sales data from Quickbook System and gather data on consumers, competitors, and market conditions; Lead data analysis for international business with statistical software and business research tools such as SPSS, SAS, and Tableau.
Domestic travel required to visit clients. Destination and frequency impossible to predict.
Send resume to Goldenhome International Inc. at marias@goldenhomecabinets.com.
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